A Review on Strategies and Development of the Live Broadcast for Agricultural Products under COVID-19

Due to the outbreak of the COVID-19 epidemic in 2019, a large number of agricultural products can not be sold. In this situation, live webcasting is used to help farmers sell agricultural products. Most consumers who cannot go out to buy agricultural products because of the epidemic can experience the same shopping pleasure as offline shopping through live broadcasting. Through the method of literature review, this paper summarizes four modes of live broadcast for agricultural products, including the live broadcast initiated by mainstream media, Internet celebrities, officials, and farmers themselves. At the same time, it summarizes the current existing problems, such as the lack of professional knowledge of live-streamers, high logistics prices, and a low rate of agricultural product purchase. On this basis, the future development prospects of live broadcasting in assisting agriculture are discussed.