Evolutionary Game Analysis of Enterprise Green Innovation and Green Financing in Platform Supply Chain

In view of the financing dilemma of green innovation of manufacturers in the e-commerce supply chain, we build a strategy evolution game model between manufacturers and e-commerce platforms and describe the dynamic evolution law of manufacturers choosing green innovation and platforms choosing green financing. Combined with numerical simulation, the factors affecting green innovation and green financing decisions are analyzed and strategic suggestions are put forward. The conclusions are as follows: (1) There is a unique evolutionary equilibrium strategy for dynamic behavioral decision-making between manufacturers and e-commerce platforms; (2) Green innovation and green financing are beneficial to both players of the game; (3) Whether the platform provides green financing services for manufacturers is affected by factors such as commissions, additional benefits brought by green innovation or green financing, and financing amounts. This paper enriches the research on green strategies for e-commerce supply chains, provides suggestions for green innovation and financing cooperation between e-commerce platforms and manufacturers, and further promotes the green development of the manufacturing industry.