Lv21
178 积分 2025-09-06 加入
No Small Matter: How Company Size Affects Consumer Expectations and Evaluations
2小时前
已完结
Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
2个月前
已完结
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness
2个月前
已完结
How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness
3个月前
已完结
Brands as intentional agents framework: How perceived intentions and ability can map brand perception
3个月前
已完结
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments
3个月前
已完结
Compensatory knowledge signaling in consumer word‐of‐mouth
3个月前
已关闭
Perceived Risk: Further Considerations for the MarketingDiscipline
3个月前
已完结
The Measurement of Advertising Involvement
3个月前
已关闭
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
3个月前
已完结
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