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178 积分 2025-09-06 加入
Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
1个月前
已完结
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness
1个月前
已完结
How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness
1个月前
已完结
Brands as intentional agents framework: How perceived intentions and ability can map brand perception
1个月前
已完结
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments
1个月前
已完结
Compensatory knowledge signaling in consumer word‐of‐mouth
1个月前
已关闭
Perceived Risk: Further Considerations for the MarketingDiscipline
1个月前
已完结
The Measurement of Advertising Involvement
1个月前
已关闭
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
1个月前
已完结
To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures
2个月前
已完结
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