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440 积分 2024-11-03 加入
Development and Validation of an AI Virtual Streamer Scale for Live-Streaming E-Commerce
1小时前
待确认
Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention
1个月前
已完结
AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing
1个月前
已完结
Virtual influencers as an emerging marketing theory: A systematic literature review
1个月前
已完结
Artificial intelligence and empirical consumer research: A topic modeling analysis
1个月前
已完结
Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming
1个月前
已完结
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
1个月前
已完结
Human-like Virtual Influencers and Consumer Purchase Behaviour: An Empirical SEM-based Investigation of Engagement and Emotional Mechanisms
1个月前
已完结
Live-Stream Shopping: Impact of Social Attraction, Social Presence, Parasocial Interaction, and Positive Emotion on Purchase Intention
1个月前
已关闭
A Mind in Intelligent Personal Assistants: An Empirical Study of Mind-Based Anthropomorphism, Fulfilled Motivations, and Exploratory Usage of Intelligent Personal Assistants
5个月前
已完结
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