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When does service employee’s accent matter? Examining the moderating effect of service type, service criticality and accent service congruence
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The formation of parasocial relationships in tourism social media: A rational and emotional trust‐building process
1个月前
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An empirical investigation on heritage destination positioning and loyalty
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Tourists’ behavioural intentions to use ChatGPT for tour route planning: an extended TAM model including rational and emotional factors
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Antecedents and consequences of perceived coolness for Generation Y in the context of creative tourism - A case study of the Pier 2 Art Center in Taiwan
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