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150 积分 2024-10-02 加入
Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness
13天前
已完结
Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection
3个月前
已关闭
How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connection
3个月前
已完结
Gender vs gender identity: which influences word-of-mouth communication more, and its implications for self-brand connection? In the case of Airbnb
3个月前
已关闭
Normative Influences on Impulsive Buying Behavior
3个月前
已完结
A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands
3个月前
已完结
Narrative Processing: Building Consumer Connections to Brands
3个月前
已完结
What makes a self-deprecating advertisement more persuasive? The role of self-uncertainty
4个月前
已完结
Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
4个月前
已完结
The “backfire” effects of luxury advertising on TikTok: The moderating role of self-deprecating online reviews
4个月前
已完结
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