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100 积分 2025-06-12 加入
AI Service and Emotion
25天前
已完结
Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care
1个月前
已完结
The Effect of Voice AI on Digital Commerce
1个月前
已完结
How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media
1个月前
已完结
Going green to repair damaged self‐concept: The interplay of self‐deficit and benefit appeals on green consumer behavior
2个月前
已完结
Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit
2个月前
已完结
Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
2个月前
已完结
Demystifying the mystery! Unfolding the role of Social Identity Theory in the Marketing ecosystem: A systematic review and research agenda
2个月前
已关闭
Distinguishing fashion consciousness from fashion involvement: review and survey
2个月前
已完结
How does global-local identity affect green consumption? A regulatory fit perspective
2个月前
已完结