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Is Your Brand Protected?
3小时前
待确认
Is Your Brand Protected?
3小时前
已关闭
When and How Slow Motion Makes Products More Luxurious
7小时前
已完结
Simple or complex logos? The impact of logo complexity on brand luxuriousness perception
7小时前
已完结
Exploring Consumer Responses to AI‐Generated Visual Marketing Content: A Dual‐Process Theory Perspective
9天前
已完结
Human-AI collaborative recovery: How recovery sequence and strategy order drive consumer forgiveness
9天前
已完结
Handwritten or Machine‐Written? The Interaction Between Green Advertising Appeals and Typefaces on Product Purchase Intentions
2个月前
已完结
Does Mindset Matter? The Effects of Mall Brand Gender and Mall Perception on Mall Relationship Quality: The Moderating Mechanism of a Fixed (vs. Growth) Shopper Mindset
2个月前
已完结
Trade‐Offs Between Depth and Frequency: The Impact of Matching Discount Adjustments With Product Type on Consumers' Purchase Intention
2个月前
已完结
A Novel Perspective on Green Advertising: The Interactive Effect of Message Framing and Advertising Type on Consumer's Green Purchase Intention
2个月前
已完结
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