Lv3
248 积分 2025-06-12 加入
Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection
7天前
已完结
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands
8天前
已完结
How chatbot anthropomorphism shapes customer purchase decisions: Evidence from a field experiment on a cosmetic E-commerce retailer
8天前
已关闭
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
1个月前
已完结
Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age
1个月前
已完结
The effects of regulatory focus, processing disfluency, and shopping goals on consumer perceptions of range-of-savings claims in retailers’ mobile ads
1个月前
已完结
Exposure to Structured Service Environments as a Proactive Strategy for Handling Service Failures
2个月前
已完结
A Rejection-Based Model of Partial Service Termination and its Impact on Unprofitable Customers
2个月前
已完结
Humans Vs. Service Robots as Social Actors in Persuasion Settings
2个月前
已完结
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal
2个月前
已完结
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