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146 积分 2025-06-12 加入
Going green to repair damaged self‐concept: The interplay of self‐deficit and benefit appeals on green consumer behavior
27天前
已完结
Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit
27天前
已完结
Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
27天前
已完结
Demystifying the mystery! Unfolding the role of Social Identity Theory in the Marketing ecosystem: A systematic review and research agenda
27天前
已关闭
Distinguishing fashion consciousness from fashion involvement: review and survey
1个月前
已完结
How does global-local identity affect green consumption? A regulatory fit perspective
1个月前
已完结
How does global-local identity influence consumer responses to paradoxical brands?
1个月前
已完结
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness
1个月前
已完结
Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception
1个月前
已完结
The change of consumer-domestic brand attitude under the influence of multi-period public opinion events: evidence from Chinese fast-fashion clothing brands
1个月前
已关闭
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