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194 积分 2025-06-12 加入
EXPRESS: Human or AI? Identity Salience Enhances Historically Marginalized (But Not Privileged) Consumers’ Choice of Algorithmic Service Providers
2小时前
待确认
The Daily Me Versus the Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform
2小时前
已完结
Unlocking the potential of virtual endorsers: The role of brand-owned and brand-non-owned virtual endorsers in shaping brand attitude
1个月前
已完结
Consumer segmentation with large language models
1个月前
已完结
Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection
2个月前
已完结
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands
2个月前
已完结
How chatbot anthropomorphism shapes customer purchase decisions: Evidence from a field experiment on a cosmetic E-commerce retailer
2个月前
已关闭
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
3个月前
已完结
Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age
4个月前
已完结
The effects of regulatory focus, processing disfluency, and shopping goals on consumer perceptions of range-of-savings claims in retailers’ mobile ads
4个月前
已完结
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