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Toward an Understanding of Tourists’ Authentic Heritage Experiences: Evidence from Hong Kong
1个月前
已完结
Creating a Sincere Sustainable Brand: The Application of Aristotle’s Rhetorical Theory to Green Brand Storytelling
1个月前
已完结
The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
1个月前
已完结
In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement
1个月前
已完结
What makes an app authentic? Determining antecedents of perceived authenticity in an AI-powered service app
1个月前
已完结
A Reflective–Formative Hierarchical Component Model of Perceived Authenticity
1个月前
已完结
To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude
1个月前
已完结
Beyond the hype: Evaluating the impact of generative AI on brand authenticity, image, and consumer behavior in the restaurant industry
1个月前
已完结
Motivation, perceived authenticity and satisfaction of tourists visiting the monastery of Mor Hananyo-Mardin, Turkey
1个月前
已完结
Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands
1个月前
已完结
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