Lv4
438 积分 2025-10-04 加入
Show me the destination or show me the tourist? Effect of image-based user-generated advertisement type on tourists’ destination interest
19天前
已完结
Avoiding tourists’ cultural distortion risk perceptions: Designing appropriate cultural heritage tourism advertising content
19天前
已完结
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands
20天前
已完结
AI-infused video marketing: Exploring the influence of AI-generated tourism videos on tourist decision-making
23天前
已完结
Can AI fully replace human designers? Matching effects between declared creator types and advertising appeals on tourists’ visit intentions
27天前
已完结
“Who” should be the center? Differentiated tourism digital advertisement design based on the tourist attraction attributes
28天前
已完结
How does cultural heritage destination digitalization influence tourists’ attitudes? The role of constructive authenticity and technology-destination fit
28天前
已完结
Open branding: managing the unauthorized use of brand-related intellectual property
1个月前
已完结
The impact of open branding on consumer brand attitudes: the moderating role of power distance belief
1个月前
已完结
Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market
1个月前
已完结
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