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458 积分 2025-10-10 加入
A Meta-Analysis of When and How Advertising Creativity Works
3小时前
已完结
Disclosing Al's involvement in advertising to consumers: A task-dependent perspective
4天前
已完结
Disclosing AI's Involvement in Advertising to Consumers: A Task-Dependent Perspective
29天前
已完结
Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
29天前
已完结
When AI Doesn‘t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands
1个月前
已完结
Consumer-perceived signals of 'creative' versus 'efficient' advertising Investigating the roles of expense and effort
1个月前
已完结
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
1个月前
已完结
Employee compensation and firm performance: An empirical study from the perspective of human capital in listed companies
2个月前
已完结
Is that your best effort? How AI-use disclosure in digital advertising affects perceived effort and engagement
3个月前
已完结
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