Lv2
190 积分 2025-10-10 加入
GenAI personalization: antecedents, outcomes, mediators, and moderators
9天前
已完结
Disclaimer! This Content Is AI-Generated: How AI-Disclosures Influence Trust in Advertisements and Organizations
1个月前
已完结
Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions
1个月前
已完结
Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets
1个月前
已完结
Does Transparency Matter When an AI System Meets Performance Expectations? An Experiment with an Online Dating Site
1个月前
已完结
Service ads in the era of generative AI: Disclosures, trust, and intangibility
2个月前
已完结
Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility” [J. Retail. Consumer Serv. 84 (2025) 1–9 104231]
2个月前
已关闭
Understanding the mechanism behind consumers’ purchase intentions toward AI recommendations: The trade-off between privacy and incentives
2个月前
已完结
When and how AI personalization drives sustainable purchases: The roles of relevance, privacy, and transparency in eco-friendly advertising
3个月前
已完结
They Made It Just for Me! How AI Transparency and Influencer Well‐Being Shape Consumer Responses to AI‐Driven Content
3个月前
已完结
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