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160 积分 2024-10-25 加入
Navigating the perceived credibility and adoption of AI-generated review summaries in online shopping: An affordance perspective
7天前
已完结
“This is inequity!” Exploring the potential positive impact of negative online reviews
3个月前
已完结
When AI summary is inconsistent with aggregated rating: The role of trust, valence, and algorithmic explanation in consumer attitudes
3个月前
已完结
Does the dispersion of online review ratings affect review helpfulness?
3个月前
已完结
Does AI explainability affect physicians’ intention to use AI?
3个月前
已完结
Improving Trust in AI with Mitigating Confirmation Bias: Effects of Explanation Type and Debiasing Strategy for Decision-Making with Explainable AI
5个月前
已完结
Seeing AI as human or machine? Effects of transparency, valence, and readability on review summary helpfulness
6个月前
已完结
The Disruption of Influencer Marketing: Exploring the Efficiency of AI-Generated Virtual Influencers vs. Human Influencers
7个月前
已完结
A bibliometric review of the generative artificial intelligence research landscape in marketing
8个月前
已完结
EXPRESS: Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
8个月前
已完结
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