Lv32
210 积分 2024-10-25 加入
Seeing AI as human or machine? Effects of transparency, valence, and readability on review summary helpfulness
1天前
已完结
The Disruption of Influencer Marketing: Exploring the Efficiency of AI-Generated Virtual Influencers vs. Human Influencers
26天前
已完结
A bibliometric review of the generative artificial intelligence research landscape in marketing
1个月前
已完结
EXPRESS: Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
1个月前
已完结
Utilizing Universal Information Extraction based on Generative Large Language Model to Mine Online Reviews for Navigating Online Health Consultation
1个月前
已关闭
Online reviews generated by generative artificial intelligence versus human: A study of perceived differences and user adoption behavior
1个月前
已完结
Humorous or serious? The interaction effect of language style and tourism activity type on tourist well-being
3个月前
已完结
The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency
3个月前
已完结
The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency
4个月前
已完结
The effect of different types of comparative reviews on product sales
5个月前
已完结
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