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478 积分 2023-10-16 加入
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships
2个月前
已完结
Effects of search, experience and credence attributes versus suggestive brand names on product evaluations
2个月前
已完结
Brand name suggestiveness: a Chinese language perspective
2个月前
已完结
Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
7个月前
已完结
The Promotional Effects of Live Streams by Twitch Influencers
7个月前
已完结
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
7个月前
已完结
EXPRESS: Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication
7个月前
已完结
EXPRESS: Multichannel Effects of Mobile Infeed Advertising
7个月前
已完结
When Less Is More: Content Strategies for Subscription Video on Demand
7个月前
已完结
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach
7个月前
已完结
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