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How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach
30分钟前
已完结
Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market
4小时前
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My brand identity lies in the brand name: personified suggestive brand names
4小时前
已完结
Should I believe this review? The impact of nicknames on perceived authenticity of online reviews in peer-to-peer accommodation
6个月前
已完结
Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms
7个月前
已完结
When Remembering Disrupts Knowing: Blocking Implicit Price Memory
7个月前
已完结
AMA Manual of Style
10个月前
已完结
Humanizing cancer: The role of anthropomorphism and perceived efficacy in melanoma prevention
10个月前
已完结
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index
1年前
已完结
Personalization in Email Marketing: The Role of Noninformative Advertising Content
1年前
已完结