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1310 积分 2024-10-04 加入
When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments
1天前
已完结
The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model
1天前
已完结
Regulatory Focus and Efficacy of Health Messages
1天前
已完结
Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries
1天前
已完结
One For Me, One For You: Cause‐Related Marketing with Buy‐One Give‐One Promotions
1天前
已完结
Consumer Understanding and Use of Health Claims for Foods
7天前
已完结
The concept of information overload: a review of literature from organization science, accounting, marketing, MIS, and related disciplines
7天前
已完结
A brief, but nuanced, review of emotional granularity and emotion differentiation research
8天前
已完结
A concept-level approach to the analysis of online review helpfulness
20天前
已完结
Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping
20天前
已完结
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