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30 积分 2026-03-09 加入
Individual differences in uses of humor and their relation to psychological well-being: Development of the Humor Styles Questionnaire
1个月前
已完结
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands
1个月前
已完结
Fostering brand love through branded memes on social media
1个月前
已完结
Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty
1个月前
已完结
How consumer value co-creation builds brand advocacy: the role of brand-self distance and brand familiarity
2个月前
已完结
Analyzing the Brand Values of Online Shopping Website in China - Focused on Taobao and Jingdong
2个月前
已关闭
Semantic versus homophonic puns: The match between brand personality and pun types in advertisements
3个月前
已完结
Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies
3个月前
已完结
Brand posts with memes on social media: perceived humor and consumer engagement
3个月前
已完结
Reducing single-use cutlery with green nudges: Evidence from China’s food-delivery industry
3个月前
已完结