Lv4
550 积分 2023-04-09 加入
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
1年前
已完结
Can AI fully replace human designers? Matching effects between declared creator types and advertising appeals on tourists’ visit intentions
1年前
已完结
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
1年前
已完结
From exploitation and exploration to exaptation? A logistics service provider's (LSP) perspective on building supply chain resilience capabilities during disruptions
1年前
已完结
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load
1年前
已完结
A Matching Study on the Influence of Advertised Information Expression and Product Type on Consumer Purchase Intention
1年前
已完结
Display advertising: the role of context and advertising appeals from a resistance perspective
1年前
已完结
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
1年前
已完结
The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception
1年前
已完结
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
1年前
已关闭
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