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Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention
16天前
已完结
Combating AI Aversion with Disclosure Framing: The Case of AI-Generated Webcomics
17天前
已完结
Physical appearance improvements increase prosocial behavior
20天前
已完结
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations
20天前
已完结
Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping
1个月前
已完结
Advent of Living Innovation
1个月前
已完结
The role of conservation policies in local understandings of heritage in living heritage places: a Greek testimony
1个月前
已完结
Understanding the role of local stories in living archaeological heritage sites: the case of Stratonikeia
1个月前
已完结
From living heritage values to value-based policymaking: exploring new indicators for Abu Dhabi’s sustainable development
1个月前
已完结
Why human touch matters in AI-generated advertising: dual pathways to consumer satisfaction
1个月前
已完结
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