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30 积分 2025-03-20 加入
The artificial intelligence disclosure penalty: Humans persistently devalue AI-generated creative writing
6天前
已完结
Advance Selling Without Disclosing the Regular Price? The Role of Anticipated Regret
8天前
已完结
Uncovering the negative impact of flash sales on instant order cancellations in live streaming
8天前
已关闭
Informational cascade, regulatory focus and purchase intention in online flash shopping
8天前
已完结
Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust
17天前
已完结
When generative AI messes up:How politeness and attribution shape user reactions to hallucinations
17天前
已完结
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
18天前
已完结
Generative AI advertisements and Human–AI collaboration: The role of humans as gatekeepers of humanity
18天前
已完结
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model
19天前
已完结
AI advertising: An overview and guidelines
21天前
已完结