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When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude
3天前
求助中
“Persuading with reason, moving with emotion” – the impact of matching numeric format with advertising appeal on consumer purchase intention
6天前
已完结
How to make a green product advertisement? The effect of advertising appeals on green purchase intention
6天前
已完结
‘Human, you should help others’: how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads
7天前
已完结
Consumer Responses to AI Disclosure Labels: The Role of Novelty and Authenticity
7天前
已完结
The elaboration likelihood model: review, critique and research agenda
9天前
已完结
When AI takes your call: Investigating the impact of conversational styles on customer service agents’ affective delivery
10天前
已完结
The impact of product assortment size and attribute quantity on information searches Available
10天前
已完结
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model
15天前
已完结
Should I persuade you to buy or dissuade you from buying? The impact of virtual influencers’ language styles on purchase intention
18天前
已完结
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