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Why human touch matters in AI-generated advertising: dual pathways to consumer satisfaction
3天前
已完结
When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude
8天前
已关闭
“Persuading with reason, moving with emotion” – the impact of matching numeric format with advertising appeal on consumer purchase intention
10天前
已完结
How to make a green product advertisement? The effect of advertising appeals on green purchase intention
10天前
已完结
‘Human, you should help others’: how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads
11天前
已完结
Consumer Responses to AI Disclosure Labels: The Role of Novelty and Authenticity
12天前
已完结
The elaboration likelihood model: review, critique and research agenda
14天前
已完结
When AI takes your call: Investigating the impact of conversational styles on customer service agents’ affective delivery
15天前
已完结
The impact of product assortment size and attribute quantity on information searches Available
15天前
已完结
Exploring the advertising effectiveness of generative artificial intelligence: an empirical study using the hierarchy-of-effects model
19天前
已完结
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