Lv31
280 积分 2024-09-19 加入
Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level
1小时前
待确认
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion
2个月前
已完结
The impact of retailers’ sustainable development on consumer advocacy: A chain mediation model investigation
2个月前
已完结
Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement
2个月前
已完结
Beyond weekdays: The impact of the weekend effect on eWOM of hedonic product
2个月前
已完结
How the emoji use in apology messages influences customers’ responses in online service recoveries: The moderating role of communication style
2个月前
已完结
The Role of the Ugly = Bad Stereotype in the Rejection of Misshapen Produce
2个月前
已完结
Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure
3个月前
已完结
EXPRESS: The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
4个月前
已完结
Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach
4个月前
已完结
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