Lv31
300 积分 2024-09-19 加入
Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure
4小时前
待确认
EXPRESS: The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
1个月前
已完结
Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach
1个月前
已完结
Beyond the “like” button: ideal social self-congruity’s role in shaping consumer behaviors on social media
1个月前
已完结
Nanoinfluencer marketing: How message features affect credibility and behavioral intentions
1个月前
已完结
The consumer on stage: Toward a typology of improvisation in consumption contexts
1个月前
已关闭
How do social media influencers induce the urge to buy impulsively? Social commerce context
1个月前
已完结
Real-time marketing messages and consumer engagement in social media
1个月前
已完结
Consumer Generated Advertising in Blogs
2个月前
已关闭
Consumption of marketer-generated content: consumers as curators of marketing messages that they consume on social media
2个月前
已完结
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