Lv4
620 积分 2024-09-19 加入
From rarity to desire: How introducing new limited editions, the immediacy of sellouts, and distribution strategies drive brand repurchase intentions
1个月前
已完结
Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail
3个月前
已完结
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back
3个月前
已完结
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution
3个月前
已完结
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
3个月前
已完结
The Multitier Discount Effect
3个月前
已完结
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity
3个月前
已完结
Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing
3个月前
已完结
The effect of start/end temporal landmarks on consumers' visual attention and judgments
4个月前
已完结
Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions
4个月前
已完结
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