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420 积分 2024-09-19 加入
Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail
20天前
已完结
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back
20天前
已完结
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution
20天前
已完结
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
20天前
已完结
The Multitier Discount Effect
20天前
已完结
The impact of conditional discounts on consumers’ internal reference prices: a perspective of cue diagnosticity
20天前
已完结
Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing
1个月前
已完结
The effect of start/end temporal landmarks on consumers' visual attention and judgments
1个月前
已完结
Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions
1个月前
已完结
Textual or visual: consumer responses to compensation after AISA service failure
1个月前
已完结
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