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396 积分 2024-02-26 加入
Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram
3天前
已完结
What, Was She Not Human? The Mediated Effects of Virtual Influencers’ Identity Disclosure Timing on Behavioral Intentions: Focusing on the Moderating Role of Influencer-Brand Fit
12天前
已完结
Identity Disclosure and Anthropomorphism in Voice Chatbot Design: A Field Experiment
12天前
已完结
Disclaimer! This Content Is AI-Generated: How AI-Disclosures Influence Trust in Advertisements and Organizations
12天前
已完结
Disclosing the virtual nature of virtual influencers: The effect of disclosure prominence and the role of product digitality
12天前
已完结
Disclosing the virtual nature of virtual influencers: The effect of disclosure prominence and the role of product digitality
13天前
已完结
Advertising as Information
1个月前
已完结
Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics
1个月前
已完结
How does live streaming impact media content consumption? The effect of game live streaming on game players
1个月前
已完结
The Impact of Virtual Anchors on Consumer Purchase Behavior
1个月前
已完结
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