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260 积分 2025-03-19 加入
Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty
5天前
已完结
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing
5天前
已完结
The Categorical Imperative: Securities Analysts and the Illegitimacy Discount
5天前
已完结
To be different, or to be the same? It’s a question (and theory) of strategic balance
5天前
已完结
Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge
5天前
已完结
Observations: Advertising Clutter in Consumer Magazines: Dimensions and Effects
5天前
已关闭
How Sensory Language Shapes Influencer’s Impact
6天前
已完结
Thinking about U : Theorizing and testing U ‐ and inverted U ‐shaped relationships in strategy research
6天前
已完结
Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
7天前
已完结
Virtual influencers in marketing: addressing authenticity challenges through anthropomorphism
7天前
已完结
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