Lv4
500 积分 2023-12-13 加入
Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer
1个月前
已完结
Consumer devotion to a different height
1个月前
已完结
When self-threat leads to the selection of emotion-enhancing options: the role of perceived transience of emotion
1个月前
已完结
Compensatory word of mouth as symbolic self-completion
1个月前
已完结
Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat
1个月前
已完结
“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities
1个月前
已完结
Consumer - brand relationship: A brand hate perspective
1个月前
已完结
Building consumer–brand relationships through brand experience and brand identification
1个月前
已完结
Consumer–brand relationship quality: When and how it helps brand extensions
1个月前
已完结
Negative emotions in consumer brand relationship: A review and future research agenda
1个月前
已完结
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