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40 积分 2024-12-13 加入
Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications
1个月前
已完结
“I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness
1个月前
已完结
Facets of the Fundamental Content Dimensions: Agency with Competence and Assertiveness—Communion with Warmth and Morality
3个月前
已完结
Calming the Storm: How Non-Negative Messages From Fellow Consumers Can Dispel Negativity in a Social Media Firestorm
4个月前
已完结
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence
6个月前
已完结
The impact of emotional expression by artificial intelligence recommendation chatbots on perceived humanness and social interactivity
6个月前
已完结
When Service Quality is Enhanced by Human–Artificial Intelligence Interaction: An Examination of Anthropomorphism, Responsiveness from the Perspectives of Employees and Customers
6个月前
已完结
Cultural tendencies in generative AI
6个月前
已完结
EXPRESS: The Power of Star Creators: Evidence from the Live Streaming Industry
7个月前
已完结
EXPRESS: The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
7个月前
已完结
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