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890 积分 2025-08-06 加入
The mediating effect of consumers’ perceived ethicality in the relationship between consumer cynicism/material values and affective commitment
4个月前
已完结
The Impact of Trust-Building Mechanisms on Purchase Intention towards Metaverse Shopping: The Moderating Role of Age
4个月前
已完结
The information-processing theory of mind
5个月前
已完结
Digital Manipulation: How Technology Shapes Consumer Perception
6个月前
已完结
Be personal, but not too personal: necessary condition analysis of young consumers’ reactions to personalized Instagram ads
7个月前
已完结
Not inspired enough: the mediating role of customer engagement between YouTube’s perceived advertising value and customer inspiration
7个月前
已完结
Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
7个月前
已完结
Does disclosing commercial intention benefit brands? Mediating role of perceived manipulative intent and perceived authenticity in influencer hidden advertising
7个月前
已完结
Exploring the influence of ‘artificial intelligence’ mentions in advertising and persuasion knowledge on brand skepticism, perceived manipulativeness, and purchase intention
7个月前
已完结
The influence of user cognition on consumption decision-making from the perspective of bounded rationality
9个月前
已完结
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