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110 积分 2024-09-21 加入
Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness
6个月前
已完结
The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework
6个月前
已完结
Levels of Abstractness in Semantic Noun and Verb Processing: The Role of Sensory-Perceptual and Sensory-Motor Information
6个月前
已完结
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
6个月前
已完结
Making a positive (or negative) first impression with small talk
6个月前
已完结
Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
6个月前
已完结
Bad News? Send an AI. Good News? Send a Human
6个月前
已完结
The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective
6个月前
已完结
The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective
6个月前
已完结
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