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230 积分 2024-09-21 加入
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?
7小时前
已完结
Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity
7小时前
已完结
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services
7小时前
已完结
Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions
7天前
已完结
AI as a companion or a tool? Nostalgia promotes embracing AI technology with a relational use
7天前
已完结
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
10天前
已完结
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
10天前
已完结
How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues
10天前
已完结
Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention
10天前
已完结
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
11天前
已完结
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