Lv31
320 积分 2024-09-21 加入
Comparing Marketing Effectiveness between Human and Virtual Influencers: Role of Not-For-Profit Message in Perceived Authenticity and Credibility
1小时前
已完结
The influence of the language style of the anchor on consumers’ purchase intention
1小时前
已完结
Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
1小时前
已完结
Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
4小时前
已完结
Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel
4天前
已完结
Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce
4天前
已完结
Understanding schema incongruity as a process in advertising: Review and future recommendations
25天前
已完结
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?
3个月前
已完结
Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity
3个月前
已完结
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services
3个月前
已完结
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