Lv11
50 积分 2024-11-12 加入
When Should a Brand Cut Ties With a Scandalized Endorser?
1小时前
待确认
EXPRESS: Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes
1个月前
已完结
Addressing consumer needs: Effects of firms remediation strategies on satisfaction and brand usage intent in AI-powered voice assistant service failures
1个月前
已完结
The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
1个月前
已完结
Crisis Management and Corporate Apology: The Effects of Causal Attribution and Apology Type on Publics’ Cognitive and Affective Responses
5个月前
已关闭
How top PR professionals handle hearsay: corporate rumors, their effects, and strategies to manage them
5个月前
已完结
Efficacy of response strategies in brand spillover crises: The roles of perceived attribute similarity, blame attribution and attitude towards response messages
5个月前
已完结
How Crisis Management Strategies Address Stakeholders’ Sociocognitive Concerns and Organizations’ Social Evaluations
5个月前
已完结
Speak up! brands’ responsiveness matters: consumer reactions to brand communications in the early stages of a crisis
5个月前
已完结
Perceived identity threat and brand advocacy responses to different types of brand-related attacks
9个月前
已关闭
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