Lv21
196 积分 2024-10-31 加入
The Impact of Generative Artificial Intelligence in Advertising on Multi-Generational Purchase Intentions: An Empirical Study in China
19分钟前
待确认
Exploring the Determinants of Artificial Intelligence (Ai) Literacy: Digital Divide, Computational Thinking, Cognitive Absorption
1小时前
已完结
Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming
7天前
已完结
The Indirect Disclosure Effect: How Disclosing Generative AI Use Impacts Human Creative Collaboration with AI
8天前
已完结
Seeing Less, Engaging More: Rethinking Early User Experience on Generative AI Cocreation Platforms—Findings from a Field Experiment
8天前
已关闭
Customers' online shopping intention by watching AI-based deepfake advertisements
8天前
已完结
The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers
8天前
已完结
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
8天前
已完结
Disclosing AI-generated advertising: effects on attitudes, purchase intent, and social media engagement
15天前
已完结
Challenge or hindrance? How generative artificial intelligence appraisals shape business students’ artificial intelligence entrepreneurial intention
1个月前
已完结
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