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How do mobile app users react to embedded advertising? A perspective from psychological reactance theory
3小时前
待确认
Escaping from the echo chamber: understanding user behavior from the perspective of psychological reactance theory
3小时前
已完结
Double-Edged Sword of Online Communication Substantiveness in the Pursuit of Strategy Uniqueness
5天前
已完结
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
1个月前
已完结
The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits
1个月前
已完结
Customer acceptance of humanoid service robots in hotels: moderating effects of service voluntariness and culture
1个月前
已完结
Duty or empathy? How egoistic and altruistic routes mediate the impact of interactive storytelling on prosocial consumption intention
2个月前
已完结
Interactive personalization and consumer adoption of generative AI word-of-mouth: an emotional arousal perspective
2个月前
已完结
On the Need to Include National Culture as a Central Issue in E-Commerce Trust Beliefs
3个月前
已完结
nderstanding Chatbots’ Roles in Responding to Consumers’ Emotions Using the Affect-as-Information Perspective
3个月前
已完结
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