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On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
5天前
已完结
Our possessions, our selves: Domains of self‐worth and the possession–self link
1个月前
已完结
Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
1个月前
已完结
An Emerging Theory of Avatar Marketing
1个月前
已完结
Warmth and competence in animals
2个月前
已完结
New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research
2个月前
已完结
Just Keep It: When and Why Returnless Product Returns Foster Brand Support
3个月前
已完结
People's intuitions about intuitive insight and intuitive choice
3个月前
已完结
EXPRESS: That’s So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It
3个月前
已完结
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles
4个月前
已完结
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