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What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
2个月前
已完结
The Emotions that Drive Viral Video
2个月前
已关闭
Is a picture worth a thousand words? Understanding the role of review photo sentiment and text-photo sentiment disparity using deep learning algorithms
2个月前
已完结
Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
2个月前
已完结
Using Drama to Persuade
2个月前
已完结
Information Processing from Advertisements: Toward an Integrative Framework
2个月前
已关闭
Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos
2个月前
已完结
Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model
3个月前
已完结
EXPRESS: When and How Slow Motion Makes Products More Luxurious
6个月前
已完结
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies
6个月前
已完结
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