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1476 积分 2024-05-13 加入
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming
1天前
已完结
Gimmick or genuineness? Exploring the antecedents of AI virtual streamers aversion in live-streaming commerce
1天前
已完结
Artificial intelligence in live streaming: How can virtual streamers bring more sales?
1天前
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The competition between human and AI streamers: live streaming strategies in a duopoly market considering consumer heterogeneity
1天前
已完结
How consumer perceptions of virtual streamers affect purchase intention in live streaming commerce: based on cognition-affect-behavior model
1天前
已完结
Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value
1天前
已完结
Development and Validation of an AI Virtual Streamer Scale for Live-Streaming E-Commerce
1天前
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Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective
1天前
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How Can AI Virtual Streamers Gain Consumer Trust to Influence Purchase Intention in Live-Streaming E-Commerce?
1天前
已完结
The impact of gender expectations on the evaluation of video game livestreaming content
1天前
已完结
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