Lv21
108 积分 2024-11-15 加入
The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
3分钟前
已完结
The role of data privacy in marketing
19分钟前
已完结
Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others
50分钟前
已完结
Authenticity or opportunism: consumers’ perception of brand activism practices and the mediating role of consumer-brand identification
2个月前
已完结
The Double-Edged Sword: Polarized Stakeholder Engagement With Corporate Sociopolitical Activism and Its Downstream Effects on Brand Performance
3个月前
已完结
Selective Moral Disengagement in the Exercise of Moral Agency
3个月前
已完结
Joint Consumption Promotes the Purchase of Innovative Products
3个月前
已完结
The Role of Prior Attitude and Consumption Orientation in Consumer Response to Unfair Negative Word of Mouth
3个月前
已关闭
The Impact of Generative AI Characteristics on Users' Experiential Value and Product Involvement
3个月前
已完结
The impact of shared value proposition on consumer engagement through a sense of brand community
3个月前
已完结
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