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88 积分 2024-11-15 加入
Consumer forgiveness: A literature review and research agenda
1小时前
已完结
This brand is who I am .. . or is it? Examining changes in motivation to maintain brand attachment”
2小时前
已完结
Alienation and activism
2天前
已完结
Selective brand activism: when brands lend sociopolitical issues inconsistent support
7天前
已关闭
Finding the right voice: How CEO communication on the Russia-Ukraine wardrives public engagement and digital activism
1个月前
已完结
When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising
2个月前
已完结
How value congruence and issue relevance affect consumer reactions tocorporate political advocacy
2个月前
已完结
the effect of corporate political advocacy on brand perception: an event studyanalysis
2个月前
已完结
Examining lssue Polarization and Advocacy Congruity as Antecedents ofCorporate Political Advocacy
2个月前
已完结
Differential response to corporate political advocacy and corporate socialresponsibility: lmplications for political polarization and radicalization
2个月前
已完结
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