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128 积分 2024-11-15 加入
Authenticity or opportunism: consumers’ perception of brand activism practices and the mediating role of consumer-brand identification
1个月前
已完结
The Double-Edged Sword: Polarized Stakeholder Engagement With Corporate Sociopolitical Activism and Its Downstream Effects on Brand Performance
1个月前
已完结
Selective Moral Disengagement in the Exercise of Moral Agency
1个月前
已完结
Joint Consumption Promotes the Purchase of Innovative Products
1个月前
已完结
The Role of Prior Attitude and Consumption Orientation in Consumer Response to Unfair Negative Word of Mouth
1个月前
已关闭
The Impact of Generative AI Characteristics on Users' Experiential Value and Product Involvement
1个月前
已完结
The impact of shared value proposition on consumer engagement through a sense of brand community
1个月前
已完结
Fighting Aging with Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption
1个月前
已完结
Vicarious moral licensing: The influence of others' past moral actions on moral behavior
2个月前
已完结
Driving Sustainable Consumption in the Digital Age: Perceived Authenticity in Brand Activism, Consumer Trust, and Behavioral Intentions
2个月前
已完结
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