Lv3
360 积分 2025-10-02 加入
The science of sharing and the sharing of science
1个月前
已完结
Digital music services: consumer intention and adoption
1个月前
已完结
What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement
1个月前
已完结
How live streaming influences purchase intentions in social commerce: An IT affordance perspective
1个月前
已完结
In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products
1个月前
已完结
Memory for televised advertisements as a function of program context, viewer-involvement, and gender
1个月前
已完结
Not a human, not for green? The effectiveness of virtual influencers endorsing green products
4个月前
已完结
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness
4个月前
已完结
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
4个月前
已完结
Artificial intelligence in live streaming: How can virtual streamers bring more sales?
4个月前
已完结
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