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Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature
2个月前
已完结
A comparative analysis of virtual and human influencers in sensory endorsements: A Schema Congruity and Cue Diagnosticity Theory perspective
3个月前
已关闭
Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes
4个月前
已完结
Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On
4个月前
已完结
Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations
4个月前
已完结
The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior
4个月前
已完结
Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
4个月前
已完结
No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments
4个月前
已完结
Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?
4个月前
已完结
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior
4个月前
已完结
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