Lv31
240 积分 2025-01-20 加入
Investigating initial trust toward e-tailers from the elaboration likelihood model perspective
4小时前
已完结
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA
3个月前
已完结
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
3个月前
已完结
The Impact of Danmaku Ritual Types on User Digital Engagement in Video‐Based Social Media: The Moderating Role of Influencer Types and Domains
3个月前
已完结
Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements
3个月前
已完结
Why Do We Follow Virtual Influencer Recommendations? Three Theoretical Explanations from Brain Data Tested with Self-Reports
3个月前
已完结
Explication of the Virtual Influencer Ecosystem
3个月前
已完结
An investigation into the sexualization of human and virtual social media influencers
3个月前
已完结
Unpacking Consumer Envy Towards Virtual Influencers: Role of Deservingness and Impact on Consumer Engagement
3个月前
已完结
How Do Virtual AI Streamers Influence Viewers' Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal
10个月前
已完结
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