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The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
1天前
已完结
The impact of extended product fit on brand loyalty: The road to durability and success for long-established enterprise
1天前
待确认
The impact of extended product fit on brand loyalty: The road to durability and success for long-established enterprise
1天前
已完结
The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a ying–yang perspective
2天前
已完结
Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
2天前
已完结
Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
2天前
已完结
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