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20 积分 2025-09-01 加入
Corporate brands with a heritage
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The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
3个月前
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The impact of extended product fit on brand loyalty: The road to durability and success for long-established enterprise
3个月前
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The impact of extended product fit on brand loyalty: The road to durability and success for long-established enterprise
3个月前
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The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a ying–yang perspective
3个月前
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Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
3个月前
已完结
Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
3个月前
已完结
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