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370 积分 2024-09-21 加入
Human vs virtual influencers and message framing: enhancing environmental awareness, activism and sustainable purchase intentions through effective messaging
3个月前
已完结
Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability
3个月前
已完结
Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement
3个月前
已完结
Not a human, not for green? The effectiveness of virtual influencers endorsing green products
3个月前
已完结
The downside of artificial intelligence (AI) in green choices: How AI recommender systems decrease green consumption
5个月前
已完结
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
5个月前
已完结
Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior
5个月前
已完结
Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior
5个月前
已完结
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts
5个月前
已完结
I've got the power: Encouraging pro-environmental behavior through messaging
5个月前
已完结
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