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Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm
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Role of CSR perceptions in building customer engagement
1小时前
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Effects of information content and evaluative extremity on positivity and negativity biases
1天前
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Consumer Perceptions of Corporate Social Responsibility: The CSR Halo Effect
1天前
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The CSR green halo effect on the corporate–public communication: an experimental study
2天前
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Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
2天前
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Brand awareness and relationship intention: the moderating role of perceived corporate social responsibility dimensions
2天前
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CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty
2天前
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Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships
3天前
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Price promotion in omnichannel retailing: how much is too much?
5天前
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