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40 积分 2024-07-08 加入
Why Do We Follow Virtual Influencer Recommendations? Three Theoretical Explanations from Brain Data Tested with Self-Reports
1个月前
已完结
EXPRESS: E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses
1个月前
已完结
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence
2个月前
已完结
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
2个月前
已完结
Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking
2个月前
已完结
Too Good to Be True: Imperfection as a Signal of Authenticity
3个月前
已关闭
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
3个月前
已完结
“Annoy me, remember me”: navigating the dual effects and boundaries of inductive ads
3个月前
已完结
Consumer vulnerability within digital platforms as service ecosystems
3个月前
已完结
Pay or freeload? Exploring consumers' willingness to pay in the copyright industry under digital transformation: the roles of copyright moral norms and values
3个月前
已关闭
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