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40 积分 2024-07-08 加入
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis
14天前
已完结
Why Do We Follow Virtual Influencer Recommendations? Three Theoretical Explanations from Brain Data Tested with Self-Reports
2个月前
已完结
EXPRESS: E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses
2个月前
已完结
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence
2个月前
已完结
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
3个月前
已完结
Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking
3个月前
已完结
Too Good to Be True: Imperfection as a Signal of Authenticity
3个月前
已关闭
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
4个月前
已完结
“Annoy me, remember me”: navigating the dual effects and boundaries of inductive ads
4个月前
已完结
Consumer vulnerability within digital platforms as service ecosystems
4个月前
已完结
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