Lv11
40 积分 2025-01-15 加入
EXPRESS: AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators
2小时前
已完结
Predicting Instructor Performance in Online Education: An Interpretable Hierarchical Transformer with Contextual Attention
4个月前
已完结
The impact of perceptual congruence on the effectiveness of cause‐related marketing campaigns
6个月前
已完结
They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance
7个月前
已完结
The congruity effects of commercial brand sponsorship in a regional event
7个月前
已完结
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
8个月前
已完结
Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement
8个月前
已完结
Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey
8个月前
已完结
Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y
8个月前
已完结
Can Virtual Influencers Induce Destination Visit Intentions? A Mediation Analysis Journey Through the Uncanny Valley
8个月前
已完结
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