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A Procedure for Identifying Potential Multimodal Metaphors in TV Commercials
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A five-step procedure for multimodal metaphor analysis
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Metaphors We Live By. George Lakoff and Mark Johnson
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Metaphors We Live by
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Multimodal Metaphor
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10. Pictorial and Multimodal Metaphor
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George Lakoff and Mark Johnson. Metaphors We Live By. Chicago and London: The University of Chicago Press. 1980. Pp. xiii + 242. $13.95 (cloth)
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