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420 积分 2024-10-05 加入
Narrative and Persuasion in Fashion Advertising
4小时前
待确认
Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement
5小时前
已完结
No Laughing Matter: Exploring the Effects of Scientists’ Humor Use on Twitter and the Moderating Role of Superiority
5小时前
已完结
The Multidimensional Lexicon of Emojis: A New Tool to Assess the Emotional Content of Emojis
7小时前
已完结
The joint impact of humor and argument strength in a print advertising context: A case for weaker arguments
11天前
已完结
Responses to Humorous Advertising: The Moderating Effect of Need for Cognition
11天前
已完结
The order effects of humor and risk messaging strategies in public service advertisements: the moderating role of trust in science and mediating role of psychological reactance
1个月前
已完结
Food pleasure orientation diminishes the “healthy = less tasty” intuition
3个月前
已完结
How consumer-generated images shape important consumption outcomes in the food domain
3个月前
已完结
Influencing Eating Choices: Biological Food Cues in Advertising and Packaging Alter Trajectories of Decision Making and Behavior
4个月前
已完结
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