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60 积分 2025-04-21 加入
Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches
9天前
已关闭
Determinants and consequences of employee attributions of corporate social responsibility as substantive or symbolic
20天前
已完结
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
20天前
已完结
Causal Attributions and Employee Reactions to Corporate Social Responsibility
20天前
已完结
When transparency pays off: Enticing sceptical consumers with two‐sided advertising
28天前
已完结
Two-Sided Messages in Influencer Marketing: Building Persuasion Through Increased Sincerity and Decreased Commercial Motives
2个月前
已完结
When transparency pays off: Enticing sceptical consumers with two‐sided advertising
2个月前
已完结
Increasing the Engagement with Sponsored Influencer Videos: Design Strategies for Structure and Content
2个月前
已完结
The skepticism equation in influencer marketing: the interplay of influencer–product fit and content style in shaping ad skepticism and purchase intention
2个月前
已完结
Beyond persuasion Knowledge: Examining the roles of visual appeal, visual congruence, and social proof in influencer advertising
2个月前
已完结
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