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60 积分 2025-04-21 加入
How social media influencer collaborations are perceived by consumers
2个月前
已完结
No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
2个月前
已完结
Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches
3个月前
已关闭
Determinants and consequences of employee attributions of corporate social responsibility as substantive or symbolic
3个月前
已完结
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
3个月前
已完结
Causal Attributions and Employee Reactions to Corporate Social Responsibility
3个月前
已完结
When transparency pays off: Enticing sceptical consumers with two‐sided advertising
3个月前
已完结
Two-Sided Messages in Influencer Marketing: Building Persuasion Through Increased Sincerity and Decreased Commercial Motives
5个月前
已完结
When transparency pays off: Enticing sceptical consumers with two‐sided advertising
5个月前
已完结
Increasing the Engagement with Sponsored Influencer Videos: Design Strategies for Structure and Content
5个月前
已完结
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