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Two-Sided Messages in Influencer Marketing: Building Persuasion Through Increased Sincerity and Decreased Commercial Motives
11天前
已完结
When transparency pays off: Enticing sceptical consumers with two‐sided advertising
20天前
已完结
Increasing the Engagement with Sponsored Influencer Videos: Design Strategies for Structure and Content
26天前
已完结
The skepticism equation in influencer marketing: the interplay of influencer–product fit and content style in shaping ad skepticism and purchase intention
27天前
已完结
Beyond persuasion Knowledge: Examining the roles of visual appeal, visual congruence, and social proof in influencer advertising
1个月前
已完结
Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising
1个月前
已完结
How Parasocial Relationship and Influencer-Product Congruence Shape Audience’s Attitude Towards Product Placement in Online Videos: The Mediation Role of Reactance
1个月前
已完结
How Mega- and Micro-Influencers Strategically Manage Authenticity: Exploring Influencer Types and Content Differences Based on Social Network Theory
3个月前
已完结
Blog Popularity Mining by Social Interconnection Analysis
3个月前
已完结
Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
4个月前
已完结
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