Lv42
579 积分 2024-10-21 加入
学习，进步，更新
Mapping content-driven engagement and attitudinal spillover effect of influencer marketing
21小时前
已完结
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk
14天前
已完结
Revenue Generation Through Influencer Marketing
24天前
已完结
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
24天前
已完结
Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations
30天前
已完结
Friend and Foe: The impact of complimentary competitor content (CCC) on consumer response towards the endorsing competitor
30天前
已完结
Complimentary competition: The impact of positive competitor reviews on review credibility and consumer purchase intentions
30天前
已完结
The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
30天前
已完结
Social Media Influencers and Purchase Intention: A Review and Research Agenda
1个月前
已完结
Social Media Influencer Marketing: Commentary on the Special Issue
1个月前
已完结
Adversarial artifact detection in EEG-based brain-computer interfaces
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