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36 积分 2024-10-21 加入
学习，进步，更新
"This is not sponsored content" - The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts
1小时前
已完结
The pre-purchase search channel and purchase behavior: Role of social commerce vs traditional e-commerce
11天前
已完结
Consumer Decision Processes: Marketing and Advertising Implications
11天前
已完结
Impact of user-generated travel posts on travel decisions: A comparative study on Weibo and Xiaohongshu
12天前
已完结
The power of imagination: How user agency reshapes Chinese UGC platform Xiaohongshu
12天前
已完结
The Influence of Word-of-web on Customers’ Purchasing Process: The Case of Xiaohongshu
15天前
已完结
Four-stage framework of tourism decision-making in the social media era
16天前
已完结
Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example
16天前
已完结
How sentiment volatility of influencer product recommendation posts affects customer engagement
16天前
已完结
A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior
16天前
已完结
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