Lv3
258 积分 2024-10-21 加入
学习，进步，更新
Different practices for open innovation: a context‐based approach
10天前
已完结
Using external knowledge to improve organizational innovativeness: understanding the knowledge leveraging process
2个月前
已完结
The impact of fairness concern on the three-party supply chain coordination
2个月前
已完结
Pooshing the Boundaries of Instagram Influencers: How Mainstream vs. Micro-celebrity Influencers Impact Source Credibility, Parasocial Interaction, and Intent to Follow
3个月前
已完结
Understanding followers’ stickiness to digital influencers: The effect of psychological responses
3个月前
已完结
Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms
4个月前
已关闭
@Brand-to-@brand: the value co-creating impact of social media interactions on consumer–brand evaluations
5个月前
已完结
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands
5个月前
已完结
Influencer Marketing and Destination Visit Intention: The Interplay Between Influencer Type, Information Format, and Picture Color Hue
5个月前
已完结
Social media influencer marketing: the role of influencer type, brand popularity, and consumers’ need for uniqueness
5个月前
已完结
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