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840 积分 2024-11-03 加入
The effects of promotion and prevention cues on creativity
14天前
已完结
Affirmative or negative: a study of the effectiveness of advertising sentence patterns on green advertisements
14天前
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Analogizing vs. simulating: how does associative learning boost AI adoption?
14天前
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Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages
14天前
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The interaction effect of time metaphors and destination-related user-generated content appeal on visit intention: A construal-level perspective
1个月前
已完结
Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion
2个月前
已完结
Implicit Personality Theory in Evaluation of Brand Extensions
2个月前
已完结
EXPRESS: Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
2个月前
已完结
Time moving or ego moving? How time metaphors influence perceived temporal distance
2个月前
已完结
The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency
2个月前
已完结
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