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568 积分 2024-04-28 加入
EXPRESS: The Power of Proximity: Exploring Narrative Language in Consumer Reviews
13天前
已完结
Effects of motivation and emotion on experiential value and festival brand equity: The moderating effect of self-congruity
14天前
已完结
Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
15天前
已完结
The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets
24天前
已完结
EXPRESS: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
26天前
已完结
Words Meet Photos: When and Why Photos Increase Review Helpfulness
1个月前
已完结
Words Meet Photos: When and Why Photos Increase Review Helpfulness
1个月前
已完结
Words Meet Photos: When and Why Photos Increase Review Helpfulness
1个月前
已完结
Creating Effective Marketing Messages Through Moderately Surprising Syntax
1个月前
已完结
EXPRESS: Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
1个月前
已完结
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