Lv5
1298 积分 2024-04-28 加入
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
7天前
已完结
EXPRESS: When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
7天前
已完结
EXPRESS: It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions across the Customer Journey
1个月前
已完结
EXPRESS: Just Keep It: When and Why Returnless Product Returns Foster Brand Support
2个月前
已完结
EXPRESS: Online Venting: the Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
2个月前
已关闭
EXPRESS: The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
2个月前
已完结
Regulatory focus theory and the entrepreneurial process
3个月前
已完结
Keep Degrowth or go Rebirth? Regulatory focus theory and the support for a sustainable downscaling of production and consumption
3个月前
已完结
Prospect Theory: An Analysis of Decision under Risk
3个月前
已完结
Beyond pleasure and pain
3个月前
已完结
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