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Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers?
4小时前
已完结
Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers?
4小时前
已完结
AI chatbots in mental Health: How emojis, prompt type, and interactivity shape user perceptions in the United States and China
3个月前
已完结
Emoji Are Not All Created Equal: The Effects of Emoji Variations on Brand Attitudes, Product Quality Expectations and Trial Intentions
3个月前
已完结
Effects of emotional expression on user engagement in virtual influencers’ Instagram posts: A comparative analysis with human influencers
3个月前
已完结
Should AI express emotion? Mitigating the negative effect of AI emotional expression on usage intention
3个月前
已完结
Should AI express emotion? Mitigating the negative effect of AI emotional expression on usage intention
3个月前
已完结
Wise sage or goofy performer: The double-edged sword effect of chatbots using Chinese Xiehouyu on prosocial consumer behavior
3个月前
已完结
Made With AI: Consumer Engagement with Social Media Containing AI Disclosures
3个月前
已完结
Attention on social media depends more on how you express yourself than on who you are
3个月前
已完结
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