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Exploring the attractiveness of digital human influencers in destination marketing: The allure of two-path meaning transfer
3天前
已完结
Will virtual influencers overcome the uncanny valley? The moderating role of social cues
11天前
已完结
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
11天前
已完结
How and when do virtual influencers positively affect consumer responses to endorsed brands?
11天前
已完结
What drives virtual influencers’ impact?
11天前
已完结
Virtual influencer marketing: A meta-analytic review
11天前
已完结
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
2个月前
已完结
Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
2个月前
已完结
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
2个月前
已完结
How product-background color combinations influence perceived brand innovativeness
2个月前
已完结
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