Lv41
780 积分 2024-11-03 加入
How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining
2小时前
待确认
Exploring the effect of AI warm response on consumer reuse intention in service failure
2小时前
待确认
AI-powered personalized advertising and purchase intention in Vietnam’s digital landscape: The role of trust, relevance, and usefulness
2小时前
待确认
Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content
2小时前
待确认
Beyond the hype: Evaluating the impact of generative AI on brand authenticity, image, and consumer behavior in the restaurant industry
2小时前
待确认
The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
2小时前
待确认
Humanizing generative AI Brands: How brand anthropomorphism converts customers into brand heroes
2小时前
待确认
The power of GenAI nudges: How generative AI shapes consumer empowerment and goal desirability
2小时前
待确认
Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail
2小时前
待确认
Customer reactions to generative AI vs. real images in high-involvement and hedonic services
2小时前
待确认
皖公网安备34019202002308
