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390 积分 2024-11-03 加入
Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion
1个月前
已完结
Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection
1个月前
已完结
Human vs metahuman brand endorsements: assessing the effectiveness of social media influencers in online brand engagement
1个月前
已完结
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
1个月前
已完结
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
1个月前
已完结
Artificial influence: how AI and influencers shape choices in tourism and hospitality
1个月前
已完结
How real is real enough? Unveiling the diverse power of generative AI‐enabled virtual influencers and the dynamics of human responses
1个月前
已完结
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
1个月前
已完结
Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes
1个月前
已完结
The perceived credibility of human-like social robots: virtual influencers in a luxury and multicultural context
1个月前
已完结
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