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80 积分 2025-04-20 加入
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings
5小时前
已完结
Do Materialists Prefer the “Brand-as-Servant”? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses
5小时前
已完结
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
12天前
已关闭
Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type
15天前
已完结
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