Lv3
300 积分 2024-10-12 加入
The influence of storytelling on the consumer–brand relationship experience
1个月前
已完结
Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands
1个月前
已完结
Impact of brand story types and consumers’ information appeal preferences on regional public attitudes toward agricultural products
1个月前
已完结
Impact of brand story types and consumers’ information appeal preferences on regional public attitudes toward agricultural products
1个月前
已完结
Multimodal figuration of product stories
1个月前
已完结
“Being hooked” by a brand story: a view of regulatory focus
3个月前
已完结
The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation
3个月前
已完结
Hedonic tone and activation level in the mood-creativity link: Toward a dual pathway to creativity model
3个月前
已完结
The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility
3个月前
已完结
The association between psychological distance and construal level: Evidence from an implicit association test
3个月前
已完结
皖公网安备34019202002308
