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30 积分 2024-10-12 加入
Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit
1天前
已完结
Being seen… by human or machine? Acknowledgment effects on customer responses differ between human and robotic service workers
1个月前
已完结
Let me shop alone: Consumers' psychological reactance toward retail robotics
1个月前
已完结
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share
2个月前
已完结
Effective video storytelling for small fashion businesses: the mediating role of brand trust
2个月前
已完结
Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal
5个月前
已完结
The role of positive and negative emotions in life satisfaction judgment across nations
5个月前
已完结
Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands
6个月前
已完结
The influence of brand experiences on consumer-based brand equity
6个月前
已完结
Adolescents view social exclusion based on social class as more wrong than do children
7个月前
已完结
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