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1208 积分 2024-04-17 加入
Customers’ Review Content and Their Referral and (Re)Purchase Behaviors
4个月前
已完结
The human black-box: The illusion of understanding human better than algorithmic decision-making
4个月前
已完结
Unlocking creativity with artificial intelligence (AI): Field and experimental evidence on the Goldilocks (curvilinear) effect of human–AI collaboration
4个月前
已完结
Understanding AI Advertising From the Consumer Perspective
4个月前
已完结
The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat
4个月前
已完结
When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands
4个月前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
4个月前
已完结
Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising
4个月前
已完结
Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers?
4个月前
已完结
How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy
4个月前
已完结
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