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Mapping a decade of digital transformation in HRM: trends, implications, and future research directions
1小时前
待确认
Cracking the code: how can AI-generated advertising be effective? Empirical evidence on the antecedents and consequences of advertising value
1个月前
已完结
Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions
1个月前
已完结
Understanding AI Advertising From the Consumer Perspective
1个月前
已完结
Achieving Competitive Advantage Through Blockchain and Enterprise Metaverse Integration: The Role of Innovation Capabilities and Technostress
2个月前
已完结
Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions
4个月前
已完结
Look me in the eyes: How direct address affects viewers’ experience of parasocial interaction and credibility?
4个月前
已完结
Food and drink marketing on social media and dietary intake in Australian adolescents: Findings from a cross-sectional survey
4个月前
已完结
Parasocial Interaction in Social Media Influencer-Based Marketing: An SEM Approach
4个月前
已完结
The effect of involvement on attitude formation and strength in the digital domain
4个月前
已完结
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