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210 积分 2024-06-06 加入
The impact of social media influencers on viewers’ inspiration towards tourism destinations and revisit intention: a combined PLS-SEM and NCA approach
2个月前
已完结
Not inspired enough: the mediating role of customer engagement between YouTube’s perceived advertising value and customer inspiration
2个月前
已完结
Understanding consumers' showrooming behaviour: a stimulus–organism–response (S-O-R) perspective
3个月前
已完结
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model
3个月前
已完结
Mapping a decade of digital transformation in HRM: trends, implications, and future research directions
7个月前
已完结
Cracking the code: how can AI-generated advertising be effective? Empirical evidence on the antecedents and consequences of advertising value
9个月前
已完结
Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions
9个月前
已完结
Understanding AI Advertising From the Consumer Perspective
9个月前
已完结
Achieving Competitive Advantage Through Blockchain and Enterprise Metaverse Integration: The Role of Innovation Capabilities and Technostress
10个月前
已完结
Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions
1年前
已完结
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