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The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok
3小时前
已完结
How do social media feed algorithms affect attitudes and behavior in an election campaign?
4小时前
已完结
TikTok and the algorithmic transformation of social media publics: From social networks to social interest clusters
5小时前
已完结
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
4个月前
已完结
The effect of advertising strategies on a short video platform: evidence from TikTok
8个月前
已完结
Mega or Micro? Influencer Selection Using Follower Elasticity
8个月前
已完结
Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands
9个月前
已完结
YouTube influencer marketing through parasocial interaction: a dyadic perspective
9个月前
已完结
Wear in or wear out: how consumers respond to repetitive influencer marketing
9个月前
已完结
The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity
9个月前
已完结
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