Lv4
450 积分 2024-06-06 加入
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products
12天前
已完结
The effect of advertising strategies on a short video platform: evidence from TikTok
4个月前
已完结
Mega or Micro? Influencer Selection Using Follower Elasticity
4个月前
已完结
Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands
6个月前
已完结
YouTube influencer marketing through parasocial interaction: a dyadic perspective
6个月前
已完结
Wear in or wear out: how consumers respond to repetitive influencer marketing
6个月前
已完结
The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity
6个月前
已完结
Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework
6个月前
已完结
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach
6个月前
已完结
“Unintended” marketing through influencer vlogs: impacts of interactions, parasocial relationships and perceived influencer credibility on purchase behaviors
6个月前
已完结
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