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1480 积分 2024-09-09 加入
AI Labels, Perceived Authenticity, and Consumer Trust in User-Generated Reviews
1小时前
待确认
‘Human, you should help others’: how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads
9天前
已完结
Beyond the Spotlight: How Non‐Celebrity Streamers' Communication Styles and Product Types Drive Purchase Intent in Live Streaming Commerce
19天前
已完结
Uncertainty orientation and persuasion: Individual differences in the effects of personal relevance on social judgments
1个月前
已完结
Real but deceptive: effectiveness of personalized synthetic advertising for event promotion
1个月前
已完结
The Impact of AI-Generated Ads on Consumer Purchase Intention Across Different Product Types: The Mediating Role of Perceived Deception
1个月前
已完结
Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization
1个月前
已完结
Artificial Intelligence and More Effective Advertising
1个月前
已完结
Inoculation and accuracy prompting increase accuracy discernment in combination but not alone
1个月前
已完结
Exploring Consumer Responses to AI ‐Generated Visual Marketing Content: A Dual‐Process Theory Perspective
4个月前
已完结
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