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12 积分 2026-03-18 加入
Navigating the perceived credibility and adoption of AI-generated review summaries in online shopping: An affordance perspective
3个月前
已完结
AI-augmented Co-creation via social media posts and consumer identity formation: The interplay of interaction orientation, empowerment, creativity, and willingness
3个月前
已完结
An Emerging Theory of Avatar Marketing
3个月前
已完结
Understanding and Improving Consumer Reactions to Service Bots
3个月前
已完结
Unintended effects of algorithmic transparency: The mere prospect of an explanation can foster the illusion of understanding how an algorithm works
3个月前
已完结
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