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Naming product colors by consumption situations as advertising appeals: effects and the underlying mechanism
1个月前
已完结
Unveiling product imagination and decision comfort through personalized virtual try-on: the moderating role of spatial processing perception
1个月前
已完结
Visual attention, brand personality and mental imagery: an eye-tracking study of virtual reality (VR) advertising design
2个月前
已完结
Investigating the effects of cosmeceutical product advertising in beauty‐care decision making
2个月前
已完结
The effect of guarantees on consumers’ evaluation of services
3个月前
已完结
Designing service guarantees – is full satisfaction the best you can guarantee?
3个月前
已完结
Sincerity, excitement and sophistication
3个月前
已完结
Advertising in the digital era: Can AI evoke emotions like humans?
3个月前
已完结
Signaling theory and its relevance in international marketing: a systematic review and future research agenda
4个月前
已完结
Signaling Theory: State of the Theory and Its Future
4个月前
已完结
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