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Advertising in the digital era: Can AI evoke emotions like humans?
5小时前
已完结
Signaling theory and its relevance in international marketing: a systematic review and future research agenda
17天前
已完结
Signaling Theory: State of the Theory and Its Future
17天前
已完结
The impact of affective and cognitive trust on knowledge sharing and organizational learning
3个月前
已完结
Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal
4个月前
已完结
An Emerging Theory of Avatar Marketing
4个月前
已完结
Computer Self-Efficacy: Development of a Measure and Initial Test
5个月前
已完结
Brand avatars: impact of social interaction on consumer–brand relationships
5个月前
已完结
An Emerging Theory of Avatar Marketing
5个月前
已完结
Not a human, not for green? The effectiveness of virtual influencers endorsing green products
6个月前
已完结
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