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28 积分 2024-11-13 加入
Visual attention, brand personality and mental imagery: an eye-tracking study of virtual reality (VR) advertising design
1天前
待确认
Investigating the effects of cosmeceutical product advertising in beauty‐care decision making
16天前
已完结
The effect of guarantees on consumers’ evaluation of services
29天前
已完结
Designing service guarantees – is full satisfaction the best you can guarantee?
29天前
已完结
Sincerity, excitement and sophistication
1个月前
已完结
Advertising in the digital era: Can AI evoke emotions like humans?
1个月前
已完结
Signaling theory and its relevance in international marketing: a systematic review and future research agenda
2个月前
已完结
Signaling Theory: State of the Theory and Its Future
2个月前
已完结
The impact of affective and cognitive trust on knowledge sharing and organizational learning
5个月前
已完结
Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal
5个月前
已完结
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