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112 积分 2025-09-17 加入
Turning Uncertainty into Opportunity: Preference Uncertainty Can Be Beneficial When Consumers Have Outcome Uncertainty
12天前
已完结
The Making-Up-for-Failure Nudge: Framing Subgoals as Opportunities for Redemption Increases Goal Persistence
17天前
已完结
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective
18天前
已完结
How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
22天前
已完结
The Benefits of Bundling Material Goods with Moderate Usage Complementarity
28天前
已完结
When Goods Were Odds: Do People Prefer Uncertain Goods After Uncertainty Is Resolved?
1个月前
已完结
Chatbots on the Frontline: The Imperative Shift From a “One-Size-Fits-All” Strategy Through Conversational Cues and Dialogue Designs
1个月前
已完结
Chatbots on the Frontline: The Imperative Shift From a “One-Size-Fits-All” Standard Dialogue Design to Persona-Tailored Language
1个月前
已关闭
The Role of Ad‐Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model
1个月前
已完结
Liking Without Endorsing: Consumer Dilemmas in Responses to AI‐Generated Music
1个月前
已关闭
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