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60 积分 2025-09-17 加入
Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
3天前
已完结
The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing
6天前
已完结
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value
6天前
已完结
Aha over Haha: Brands benefit more from being clever than from being funny
6天前
已完结
The effect of language style in online reviews on consumers’ word-of-mouth recommendations
7天前
已完结
Happiness Begets Money: Emotion and Engagement in Live Streaming
10天前
已完结
The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
11天前
已完结
The influence of advertisement humor on new product purchase intention: mediation by emotional arousal and cognitive flexibility
18天前
已完结
Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
19天前
已完结
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
19天前
已完结
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